Located in Palo Alto, California, Point Forward is a pioneer in using ethnographic research to help companies understand complex human behavior and how it matters to their business. We deliver clarity and conviction about what to do next.
Our Clients
Featured Cases
How Dogs Live with American Families
Our ethnographic research with pet owners found that while pets have gained greater membership in families, pet food packaging has not reflected this shift. MORE
UNDERSTANDING THE RESTAURANT EXPERIENCE
For Chick-fil-A, it all starts with service. We worked with the Atlanta-based company to go beyond a customer service philosophy to create a customer experience strategy that reflected their values. MORE
the Symbolism of the Pick-up Truck
An automotive company approached us with an interesting question: what is the future of pick-up trucks as the US becomes more urban and reliant on services? MORE
Nurses need patient time
Kaiser Permanente conducted a time and motion study of inpatient nurses and found a concerning statistic: during each 8-hour shift, they spend only 90 minutes actually caring for patients. MORE
The shape of Real estate inside the fridge
Point Forward’s study of family beverage habits led to a big innovation for the packaging industry. MORE
THE Technology OF SHOPPING
New technologies have fundamentally changed the landscape of the retail industry. For Intel, the new era offers huge opportunities, but also important challenges. MORE
