Making social networks tangible
WuKong is a next-generation mobile communication platform for China. The unique ways that Chinese consumers communicate, socialize, and do business were uncovered and turned into new mobile features, applications, and products. Ethnographic interviews revealed how robust social networks can be best supported by fostering voice communication. New applications provide immediate, personal interaction for "presenting face," making impressions in negotiations, and constantly tracking relationships. Together with Ericsson Cyberlab Singapore we developed a modular, upgradeable, architecture for hardware and software allows creation of a diverse product line that is flexible enough to adapt to the social growth of the buyer and always reflect his or her correct social status. |
