Getting professional cleaning out of the closet
JohnsonDiversey wanted to replace their existing chemical dispensing platform sold to the institutional cleaning market. The large, fixed systems of the day were cumbersome for cleaning workers to use and were losing market share to "do it yourself" approaches. The field research focused on cleaning work in five countries, accompanying janitorial staff during their normal routines in hospitals, hotels, and office buildings. The nomadic work-style of the largest market segments was in conflict with the predominant standard of centralized access to cleaning chemicals. The solution was J-Fill, a mobile dispensing platform that has increased sales of Johnson Diversey's chemical cartridges by 400%, dominating a $1.2 billion market. |
