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| The disconnect between what consumers say and what they do is prompting business to hire cultural anthropologists to teach them the science of observation. Point Forward’s Michael Barry outlines six key points to help designers and business people becoming more astute observers of human behavior.
To receive a copy of this article please email your request to issue@pointforward.com |
| Innovation as a Learning Process: Embedding Design Thinking | ||
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Here we examine a generic innovation proccess, grounded in models of how people learn, that can be applied across sectors. It can be applied to the design and development of both hardware and software products, to the design of business models and services, to the design of organizations and how they work, and to the design of the buildings and spaces in which work takes place, or within which companies interact with their customers. To receive a copy of this article please email your request to issue@pointforward.com |
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