Quality from Expertise
Experience has taught us that good qualitative research is very hard to do. It requires subtle skill, and an experienced eye and voice.
Our clients value how we practice our craft and the high quality of the insights we deliver.
All of us have advanced or multiple degrees in anthropology, sociology, architecture, engineering, or design strategy.
Small by Design
We are purposeful about our size in order to assure quality.
Point Forward’s principals work directly on these fascinating problems, instead of indirectly through junior colleagues.
It’s a lifestyle choice for us be engaged every day in ethnography, cultural interpretation, and creative thinking.
We have learned the value of protecting our project teams from as many non-content chores as possible.
We have figured out how to minimize administrative distractions.
This allows our total focus to be on the deep problems our clients give us.