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Hewlett Packard

MOBILE PRINTING

Hewlett Packard was investigating the dominant trend of mobile lifestyles,
with a goal of offering innovative and meaningful printing solutions.

HP engaged Point Forward to study highly mobile people across the globe—San Francisco, Chicago, Beijing, Frankfurt and Dusseldorf.

One thing stood out in spite of the cultural differences—Amid a flood of information and activities in a highly mobile life,
people seek out the feeling of having things managed and in control . . . organizing, categorizing, preserving,
materializing, archiving, deleting, sharing…

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We collaborated with HP to brainstorm hundreds of
mobile-friendly ideas to address information management
around photos, calendars, shopping, travel planning, etc.