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A RAD New Vision

Typically, people have only brief, sporadic interactions with their healthcare provider. This model of engagement results in unnecessary steps, inadequate relationships, and a lack of continuity.

Through a robust ethnographic design project with Kaiser Permanente (Project name: Reimagining Ambulatory Design or RAD), we developed a vision of ambulatory care that shifts the center of care from KP venues into peoples' activities, relationships, and communities. We called this the vision of Life Integration. 

Instead of asking patients to work around the way Kaiser Permanent’s system operates, we created a robust set of strategies to weave healthcare into people’s lives. This work came together as concepts and strategies for five new outpatient care delivery platforms.

One of these platforms, Health Hub, was the basis for numerous RAD clinics built in the Southern California region.