We build cultural explanations that make consumer worldviews understandable—revealing previously unrecognized opportunities.
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www.nytimes.com/2018/02/02/business/china-consumers-deodorant.html
Another example of the importance of understanding cultural differences for international products.
Aiming at China’s Armpits: When Foreign Brands Misfire
nytimes.com
Companies like Starbucks and KFC have prospered in China, but cultural differences and other factors have also led to notable failures.2 months ago
Research is hard work, we have to reward ourselves sometime. 🌲
5 months ago
It was so fun! What a beautiful brewery, too! Don’t worry, I barely sampled, but the beer was delicious. 🍻
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