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Optometry staff Teach value 101   

Our client wanted to understand what is happening in private optometry practices. Our research showed...

With growing concern about the future economic viability of their businesses, independent optometry staff have begun to focus with greater urgency on teaching the value of private optometry in ordinary encounters with patients on the practice floor. In contrast, chain staff have less concern about the future viability of their practices and orient to patients with less energetic intent to change perceptions. They primarily focus on meeting sales goals and dealing with the grind of a high-volume patient load.