Tal is a curious researcher, passionate about understanding human behavior and creating solutions for real people while balancing the business perspective. She has worked in Israel and in the U.S. for companies such as Jump associates, Sapient, and the pioneering instant messaging service ICQ. Her clients include The Mayo Clinic, P&G, and Fiat-Chrysler Automobiles.
Tal holds a Masters degree in Human-Centered-Design from the IIT Institute of Design in Chicago, IL, and a B.A. in Psychology and Interdisciplinary Studies from Tel-Aviv University.